Tag: tourism marketing

• Drones and Tourism Marketing

  

  Our new paper, on the potential of shared drone videos for tourism destination marketing has just been published in the Journal of Travel and Tourism Marketing.  If you don’t have access to it, please just get in touch. In the paper, we provide the first analysis of shared drone videos of the United Kingdom that […]

  James Kennell

  February 15, 2019

  Tourism, tourism marketing

  destination marketing, drone, drones, featured, tourism marketing, travelbydrone, UK Tourism

• Tourism: A modern synthesis – case studies

  

  The new edition of Page and Connell’s ‘Tourism: A Modern Synthesis’ has just been published.  This is a textbook that we make great use of on our BA Tourism Management degree at the University of Greenwich, so I was very pleased to be asked to contribute five digital case studies to the 4th edition. My […]

  James Kennell

  April 23, 2014

  publications, Tourism

  arctic tourism, coastal tourism, cultural impacts, cultural regeneration, economic impacts, fastjet, resort tourism, Sardinia, social impacts, tourism a modern synthesis, tourism management, tourism marketing, university of greenwich, wallace and gromit

• Social media and tourism marketing: Margate vs. Easyjet

  

  Last week, I posted a photo on twitter. I took it on a Southeastern train that was going from London to Kent. This is the photo: Within an hour or so, my tweet was being re-tweeted and the photo was popping up on twitter and Facebook. When I woke up the next day, it was […]

  James Kennell

  January 15, 2013

  branding, economic development, seaside, Tourism, tourism marketing

  easyjet, Malaga, margate, tourism marketing, twitter