Browsing All posts tagged under »tourism marketing«

Tourism: A modern synthesis – case studies

April 23, 2014

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The new edition of Page and Connell’s ‘Tourism: A Modern Synthesis’ has just been published.  This is a textbook that we make great use of on our BA Tourism Management degree at the University of Greenwich, so I was very pleased to be asked to contribute five digital case studies to the 4th edition. My […]

Social media and tourism marketing: Margate vs. Easyjet

January 15, 2013

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Last week, I posted a photo on twitter. I took it on a Southeastern train that was going from London to Kent. This is the photo: Within an hour or so, my tweet was being re-tweeted and the photo was popping up on twitter and Facebook. When I woke up the next day, it was […]