Next month, I’ll be speaking at the launch event in Ireland of the ROOTS project, an EU-funded project that has the aim of supporting small businesses across Europe to take advantage of cultural tourism opportunities.
Along with partners in Ireland, Romania, the U.K., Denmark and the Netherlands, we’ve been working together over the last eighteen months to develop this project, with ERASMUS+ funding, which will soon provide a series of free online manuals and training kits that will be rolled out to train small business owners and managers.
At the launch event, which is free to attend, I’ll be speaking about how small destinations can use events to promote themselves and to encourage tourism, using examples from cultural heritage destinations across Europe.
This is a presentation based on research that my colleague Raymond Powell and I have been carrying out into Dark Tourism in Europe. Raymond gave the presentation at the 2nd Annual Conference of the Association of Cultural and Digital Tourism in Athens, Greece. Dark tourism can be defined as tourism associated with the visitation of sites which have death, tragedy or suffering as their main theme. Commonly such visits are conducted with commemoration, education or entertainment in mind (Stone, 2005). Europe has an abundance of such sites, both real and imagined, which offer ample opportunities to experience dark tourism in all of these ways if so desired. However, they are rarely conceptualised as dark products, and as such categorisation of individual attractions is, at the moment, confused. In the paper that we presented, we begin the process of ranking European cities in terms of how ‘dark’ their tourism offer is. We hope to develop this over the next couple of years, firstly by carrying out some case studies to verify this initial ranking process. You can read the abstract of our paper below.
Despite the recent growth of research into dark tourism (Dale & Robinson, 2011; Lennon & Foley, 2000; Stone, 2013; Tarlow, 2005) and the growth of the dark tourism market (Biran & Hyde, 2013; Stone 2005; Stone & Sharpley, 2008), there has been little interest shown in understanding the relationship between dark tourism and urban tourism (Page & Hall 2002). This paper presents the initial findings of a research project that investigates the dark tourism products offered by European cities. A series of keywords were developed following a review of the dark tourism literature and this was used carry out a content analysis of the Destination Marketing Organisation websites for Europe’s ten most visited cities. The content analysis used Stone’s (2006) Dark Tourism Continuum to evaluate the dark tourism products offered in each destination and to present a descriptive overview of Europe’s city-based dark tourism offer. The paper concludes that there are a wide range of dark tourism products available to urban tourists in Europe, but that these are rarely conceptualised as such. The mixture of ‘light’ and ‘dark’ dark tourism products presents difficulties in categorisation and standardisation of the urban tourism offer, but this is a potential area of new product development for DMOs across Europe.
Today, I gave a presentation at the IACSS 2013 conference in Istanbul. You can view the presentation below. It is based on a chapter I wrote recently for the Routledge Handbook of Cultural Tourism. If you’re interested in reading the chapter and you don’t have access to it, please get in touch.