tourism marketing Category

Cultural tourism and the new silk roads

I recently gave a keynote speech at the 2020 World Culture and Tourism Forum in Xi’an, China. I spoke about the role that cultural tourism could play in the new Silk Road developments. In my presentation, I focused on how cultural tourism could form a part of the new ‘Silk Roads’ in the context of […]

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Tourist motivations for small european cities

Our latest article has just been published in the journal Sustainability. It is open-access, meaning anyone can read it with no paywall. In the article, we propose a new fuzzy-logic model for analysing tourist motivations, which shows how they can change across different age groups. The research was carried out in Novi Sad, in Serbia, […]

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Dark Cities wins ‘Highly Commended’ Emerald Literati Award

Our recent paper on dark tourism, ‘Dark cities: a dark tourism index for Europe’s tourism cities, based on the analysis of DMO websites’ has been awarded a ‘highly commended’ award in the 2019 Emerald Literati awards.  This means that the paper is free to download for the next six months.  You can read the abstract […]

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ROOTS Project Launch Event

Next month, I’ll be speaking at the launch event in Ireland of the ROOTS project, an EU-funded project that has the aim of supporting small businesses across Europe to take advantage of cultural tourism opportunities. Along with partners in Ireland, Romania, the U.K., Denmark and the Netherlands, we’ve been working together over the last eighteen […]

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Drones and Tourism Marketing

Our new paper, on the potential of shared drone videos for tourism destination marketing has just been published in the Journal of Travel and Tourism Marketing.  If you don’t have access to it, please just get in touch. In the paper, we provide the first analysis of shared drone videos of the United Kingdom that […]

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A new Events Strategy for Visit Greenwich

Along with my colleague, Pamela Zigomo, we have just launched the new Events Strategy for the Royal Borough of Greenwich, following research that was commissioned by Visit Greenwich and the Royal Borough of Greenwich Council. The launch event was held at the University of Greenwich, and you can view all the presentations and the strategy […]

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Big Events in Small Destinations

I recently spoke at the 2nd annual International Conference for Students in Tourism and Gastronomy, in Skopje, Macedonia.  My presentation was about how small tourism destinations, especially in emerging economies, can use major events as part of their tourism branding.  You can view my presentation below: To get an idea of what my presentation was […]

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Travel Constraints for City Break Travel: Novi Sad, Serbia

I was recently very pleased to be invited onto the Scientific Committee for the 17th Contemporary Trends in Tourism and Hospitality conference in Novi Sad, Serbia.  With colleagues from the University of Novi Sad, we presented a paper on the constraints affecting city break tourists, based on research by my colleague Dr Miroslav Vujičić into visitors […]

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Cultural Tourism in European Cities

Recently, I visited Skopje in Macedonia for the first time to give a presentation on Cultural Tourism and European Cities at the 1st International Conference for Tourism and Hospitality Students, which was held in the Faculty of Tourism and Business Logistics of the University Goce Declev.  This was an excellent event, organised by the winners […]

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Tourism and Economic Development in Suffolk

This is the presentation that I gave last week, at the Suffolk Inside Out event in Ipswich.  This excellent event was organised by Events Management students from University Campus Suffolk, who brought together some great speakers and delegates from Suffolk to discuss the development of tourism and the visitor economy in the region. The main […]

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