I recently gave a keynote presentation at the 2nd International Planning and Creativity Competition, in Hangzhou, China.
In my presentation, I highlighted three issues affecting the development of higher education for events in the UK:
- Articulating the value of a degree in events management, as opposed to ‘just’ having industry experience or completing work-based training.
- How to effectively teach about creativity and technology, when most events degrees are taught in business schools.
- The questions of whether we we helping to develop and enhance the ‘profession’ of events management, or just creating individual professionals.
This event brings together academics, industry figures and students from across China for presentations, workshops and and an event planning competition for undergraduate students. Last year, I was able to speak at the event in person, and a group of our students from the University of Greenwich took part in the competition. Hopefully, we will be back next year. You can view my presentation below: