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Cultur WB

Last week, I was very pleased to be invited to speak at the launch of the Cultur WB network, in Sarajevo, Bosnia & Herzegovina. Cultur WB is a new network to support the development of Cultural Tourism across the Western Balkans region that has been set up with ERASMUS+ funding in a project with partners from Serbia, Bosnia & Herzegovina, Montenegro, The Netherlands, Austria and Germany.  When I was there the project was also bringing in new contributions from the UK, Greece and Albania.

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The Cultur WB partners in Sarajevo

The Cultur WB project aims to not only strengthen ties between people working on cultural tourism as practitioners and researchers in the region, but also to to develop life-long-learning programmes for people working in tourism and new Masters programmes in cultural tourism.  At the launch event, I gave a presentation on how small and emerging destinations can use cultural events to develop their tourism, and how we should think about measuring the impacts of these events.  You can view the presentation below:

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The launch event was fantastic, with presentations from politicians, academics and practitioners.  Sarajevo itself is an amazing city and the organisers of the event, Sarajevo Meeting of Cultures, are doing an incredible job of trying to get their city onto the Cultural Tourism map, which I have no doubt they are succeeding in.

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