events management policy presentations Tourism tourism marketing urban tourism visitor economy

A new Events Strategy for Visit Greenwich

Along with my colleague, Pamela Zigomo, we have just launched the new Events Strategy for the Royal Borough of Greenwich, following research that was commissioned by Visit Greenwich and the Royal Borough of Greenwich Council.

The launch event was held at the University of Greenwich, and you can view all the presentations and the strategy document itself on the Visit Greenwich website.

JK Events Strategy
The launch event

“This report proposes the development of a strategic approach to the creation, programming and promotion of events in Greenwich, under the brand ‘Royal Borough of Greenwich Events’. The report identifies clear opportunities for Visit Greenwich to take a more strategic approach to events within the tourist and visitor offer of the destination. With its partners, Visit Greenwich should aim to use events to enhance the positive impacts of tourism and visitation in Greenwich.”

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