A new Events Strategy for Visit Greenwich
Along with my colleague, Pamela Zigomo, we have just launched the new Events Strategy for the Royal Borough of Greenwich, following research that was commissioned by Visit Greenwich and the Royal Borough of Greenwich Council.
“This report proposes the development of a strategic approach to the creation, programming and promotion of events in Greenwich, under the brand ‘Royal Borough of Greenwich Events’. The report identifies clear opportunities for Visit Greenwich to take a more strategic approach to events within the tourist and visitor offer of the destination. With its partners, Visit Greenwich should aim to use events to enhance the positive impacts of tourism and visitation in Greenwich.”