Big Events in Small Destinations

I recently spoke at the 2nd annual International Conference for Students in Tourism and Gastronomy, in Skopje, Macedonia.  My presentation was about how small tourism destinations, especially in emerging economies, can use major events as part of their tourism branding.  You can view my presentation below:

To get an idea of what my presentation was about, have a look at this short video about the recent stage of the World Triathlon Championship that was held in Jersey, a small island of 100,000 people off the coast of France.  With a worldwide television audience of 3 million people, hosting this event provided media exposure that Jersey Tourism could never afford.

This was a great event, which I also spoke at last year.  This year was even more successful, with presentations from Ljupco Janevski  from the Macedonian National Tourism Agency, Thiago Ferreria from Serbia4Youth and Prof. Dejan Metodijeski from the Goce Delcev University of Stip.  I’m looking forward to supporting the event again next year as it continues to grow and become an important tourism event in the region.

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