Cultural Tourism in European Cities

Posted on January 16, 2017

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Recently, I visited Skopje in Macedonia for the first time to give a presentation on Cultural Tourism and European Cities at the 1st International Conference for Tourism and Hospitality Students, which was held in the Faculty of Tourism and Business Logistics of the University Goce Declev.  This was an excellent event, organised by the winners of the Tuirizimijada case study competition held in Budva, Montenegro, last year.  During the event there was a mix of speakers from industry and academia, including Dr Rob Davidson and Thiago Ferreria, all talking about the role of culture and gastronomy in tourism.

During the event, I was filmed by a local television station, where they asked my the question, “What is Cultural Tourism?”.  You can watch the video of the interview below:

In my presentation, I talked about the role of intangible culture in creating memorable experiences for tourists, especially how the food and the atmosphere of a city contributed to its image.  I wanted to get across how the traditional view of culture as monuments, galleries and landmarks can only convey part of the true meaning of a place, and how destination marketers should think about how to capture and promote the experiences of a place alongside its memorable sights.  I ended with a view observations about Cultural Tourism in Skopje.  You can view my presentation below:

 

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