This is the presentation that I gave last week, at the Suffolk Inside Out event in Ipswich. This excellent event was organised by Events Management students from University Campus Suffolk, who brought together some great speakers and delegates from Suffolk to discuss the development of tourism and the visitor economy in the region.
The main points of my presentation were:
- Tourism makes a strong contribution to the economic growth priorities of Suffolk, and tourism stakeholders need to make that clear when they talk to politicians and policy makers
- The majority of tourism in Suffolk (94%) is day visits, but day trip spending is around £25 per day, way below the national average of £31. Increasing day visit spend should be a big regional priority.
- The growth of staycations offers the opportunity for Suffolk to grow a high value domestic tourism market, but this is very competitive and tourism businesses should consider how to offer even more high quality, high value products to the top end of this market.