Tourism and Economic Development in Suffolk

This is the presentation that I gave last week, at the Suffolk Inside Out event in Ipswich.  This excellent event was organised by Events Management students from University Campus Suffolk, who brought together some great speakers and delegates from Suffolk to discuss the development of tourism and the visitor economy in the region.

The main points of my presentation were:

  • Tourism makes a strong contribution to the economic growth priorities of Suffolk,  and tourism stakeholders need to make that clear when they talk to politicians and policy makers
  • The majority of tourism in Suffolk (94%) is day visits, but day trip spending is around £25 per day, way below the national average of £31.  Increasing day visit spend should be a big regional priority.
  • The growth of staycations offers the opportunity for Suffolk to grow a high value domestic tourism market, but this is very competitive and tourism businesses should consider how to offer even more high quality, high value products to the top end of this market.

Suffolk Inside Out

I’m very much looking forward to speaking at the Suffolk Inside Out event in Ipswich this Friday, which has been organised by University Campus Suffolk.  The day focuses on the tourism industry in Suffolk and features speakers on topics from marketing strategy and cultural heritage tourism to financial stability.

I’ll be speaking about the relationship between tourism and economic development in Suffolk, drawing on research that we’ve previously conducted on the changing environment for tourism in the UK and some unpublished data on the economic impact of micro-enterprises in Tourism.

suffolk inside out image