Belgrade Tourism Conference 2015

I’m going to speaking at the Belgrade Tourism Conference 2015, on 21st February. The topic of my presentation is ‘Cultural tourism as a regeneration tool: lessons for Serbia’.

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This event is part of the three-day ‘Belgrade 4 Youth’ event, which links into the Serbian tourism destination marketing campaign ‘Serbia 4 Youth’, which aims to attract international visitors by presenting Serbia as a youthful and creative destination. I’ll be presenting some of my research on how the role of cultural tourism in supporting regeneration and economic development has changed in Europe since the economic crisis, and making suggestions for how Serbian tourism development can respond to this.

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