The new edition of Page and Connell’s ‘Tourism: A Modern Synthesis’ has just been published. This is a textbook that we make great use of on our BA Tourism Management degree at the University of Greenwich, so I was very pleased to be asked to contribute five digital case studies to the 4th edition.
My case studies are:
Marketing Tourism: fastjet – Launching Africa’s first low-budget airline using digital marketing
Sustainability: Sardinia: Implementing approaches to sustainability at the destination level
Economic Impacts: Gromit Unleashed: The economic impact of a film and TV tourism product
Social and Cultural Impacts: The Arctic – socio-cultural impacts of tourism in an emerging destination
Coastal and Resort Tourism: Margate: Cultural tourism and the British seaside towns
If you’d like to know more about these case studies, just get in touch.