Tourism: A modern synthesis – case studies

The new edition of Page and Connell’s ‘Tourism: A Modern Synthesis’ has just been published.  This is a textbook that we make great use of on our BA Tourism Management degree at the University of Greenwich, so I was very pleased to be asked to contribute five digital case studies to the 4th edition.

Tourism: A Modern Synthesis
Tourism: A Modern Synthesis

My case studies are:

Marketing Tourism:  fastjet – Launching Africa’s first low-budget airline using digital marketing

Sustainability:  Sardinia: Implementing approaches to sustainability at the destination level

Economic Impacts:  Gromit Unleashed: The economic impact of a film and TV tourism product

Social and Cultural Impacts:  The Arctic – socio-cultural impacts of tourism in an emerging destination

Coastal and Resort Tourism:   Margate: Cultural tourism and the British seaside towns

If you’d like to know more about these case studies, just get in touch.

Tourism, culture and economic development: The Tourism Symposium 2014

I’ll be speaking at the Tourism Society symposium in Liverpool on 3rd June 2014.  This event is looking at the relationship between tourism, culture and economic development and has some fantastic contributors.  The symposium runs over two days and is being held in the Merseyside Maritime Museum – you have to book and you can do so by clicking this link.

Click to download the flyer for the event
Click to download the flyer for the event

An ERASMUS visit to Germany

I’ve recently returned from an ERASMUS teaching exchange visit to Germany.  I visited the Fachhochschule Stralsund – University of Applied Sciences, in the beautiful medieval city of Stralsund, in the north-east of the country.  While I was there, I taught MA and BA students studying tourism management and destination development.

The Hanseatic town of Stralsund
The Hanseatic town of Stralsund

My teaching in Stralsund focused on issues connected to sustainability – in particular responsible tourism and product development for sustainable tourism.  In a similar way to my recent talk on responsible events, I concentrated on my view that the concept of sustainability is a failed one – we’ve been talking about sustainability for 30 years and it is about time that we generated some new ideas and new behaviours.  I’ve put up some of my slides from my ERASMUS teaching below.

The Business School at the Fachhochschule Stralsund
The Business School at the Fachhochschule Stralsund