Developing a public-private partnership for Jersey Tourism
Samantha Chaperon, with whom I’m writing this book on tourism policy, recently gave this presentation at the 2012 International Conference on Tourism in Archanes, Crete. The research investigates the proposal for a new public-private partnership for tourism marketing in Jersey, the largest of the Channel Islands. In her research, Samantha puts forward the concept of ‘islandness’ as a key factor in understanding the prospects for the development of this partnership. You can email Samantha about her research by clicking here.