The Future of UK Tourism: Developing the Visitor Economy

Posted on November 3, 2011

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I’ll be speaking at this Inside Government event on 7th December in London.  My talk will examine the links between economic development and tourism in the UK, in the context of the economic crisis.  Click on the image below to go straight to the event booking page which has a list of all the invited speakers.  I’ve copied some of the information about what looks to be an excellent day underneath.

Tourism is essential to Britain’s economy. Government statistics show that tourism generates £97 billion each year, employs over 3 million people and supports thousands of businesses. The government aims to help tourism achieve its potential as a central part of Britain’s growth strategy.

Britain’s landmarks, monuments, countryside and culture attract visitors from all over the world. Major international events such as the Royal Wedding, Diamond Jubilee and the 2012 Olympic and Paralympic Games provide a great opportunity to boost tourism, showcasing what Britain has to offer, and created a sustained tourism legacy.

Developing the visitor economy is a priority for the coalition government. The Government Tourism Policy, published in March 2011, aims to harness the potential this area holds to grow Britain’s economy. Objectives include growing the overseas market across the country using London 2012 and other sporting and cultural events, strengthening the domestic tourism market, increasing private sector investment and increasing flexibility for local tourist organisations. There is also a focus on improving Britain’s international gateways and national transport infrastructure.

The tourism strategy is driven by a local agenda. Destination Management Organisations will work with Visit England, local authorities, local enterprise partnerships, and local businesses to regenerate and market their area in the most effective way.

A £100 million partnership marketing fund, co-funded by the government and the private sector, will aim to draw 4 million extra visitors to Britain over the next 4 years, which equates to a £2 billion spend for Britain’s economy, and 50,000 new jobs. The government has also announced the Regional Growth Fund (RGF), worth £1.4 billion, which supports projects that use private sector investment to create regional economic growth and employment.

Agenda

This forum comes at a time of exciting growth for the sector, and will offer delegates the opportunity to understand the implications of the new government tourism strategy in boosting the tourist industry. Key issues to be discussed include strategies for promoting the growth of the visitor economy, and best practice for delivering services, partnership working and localism.

Speakers include representatives of:

Department for Culture Media and Sport

Visit Britain

ABTA

Olympic Park Legacy Company

People 1st

National Trust

Broads Authority

British Library

Marketing Birmingham

 

*photo courtesy of Chris Campbell: http://www.flickr.com/photos/cgc/

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