Events Management: an introduction
“Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide the student with all the practical skills and professional knowledge they need to succeed in the events industry.
The book covers every type of event studied on an events management course, including areas as diverse as sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces all the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through vivid case-studies, personal biographies and examples of best practice from the real world of events management.
Written by a team of authors with many years experience working in the events industry, the book introduces the practical skills required in every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional teaching and learning features, from self-test questions, audio interviews with key industry figures and additional case-studies to Powerpoint slides and an instructors’ guide. Events Management: An Introduction is the essential course text for any events management program”